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N°02 — Marc Jacobs, 2023

The Tote

Buildings, wearing the bag.

Marc Jacobs The Tote
Marc JacobsThe Tote2023
Marc Jacobs The Tote
Marc JacobsThe Tote2023
Marc Jacobs The Tote
Marc JacobsThe Tote2023
Marc Jacobs The Tote
Marc JacobsThe Tote2023

Role

Concept & visual development

The Tote is a bag people wear like a uniform. So I gave the city a uniform too. Façades in metallic leather, storefronts in the silhouette, the architecture conscripted into product duty. There's something funny about a building wearing a bag — and something honest, given how thoroughly this one had already taken over the streets it was sitting on.

N°01 — Gucci All work N°03 — Marc Jacobs