joann

N°01 — Gucci, 2023

Ancora

A city, painted in one color.

Gucci Ancora
GucciAncora2023
Gucci Ancora
GucciAncora2023
Gucci Ancora
GucciAncora2023
Gucci Ancora
GucciAncora2023
Gucci Ancora
GucciAncora2023

Role

Concept & visual development

Most fashion campaigns translate a color into a feeling. This one translated it into infrastructure. A whole season treated as zoning law — pagodas, transit, storefronts, all conscripted into the same red. Sabato De Sarno's debut signal, taken literally and at scale: not a color you wear, a color you live inside.

N°12 — Valentino All work N°02 — Marc Jacobs