joann

About

I make campaign visuals for global brands using AI as a primary medium. The work starts from a brief — or sometimes just from a material question, a shape, a color system — and ends with images that feel like they could only exist now.

I work as an art director and visual artist. That means I'm responsible for the idea and the image at the same time, which is the part I find most interesting. There's no hand-off between concept and execution. The model is the brush.

456K people follow the work on Instagram. Several of them work in fashion.

Selected clients

Gucci · Versace · Marc Jacobs · BOSS · Karl Lagerfeld
GAP · Laneige · SMEG · BMW · Samsung · Xiaomi · Valentino

@joooo.ann ↗