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N°03 — Marc Jacobs, 2024

Cloudscapes

A bag, somewhere it shouldn't be.

Marc Jacobs Cloudscapes
Marc JacobsCloudscapes2024
Marc Jacobs Cloudscapes
Marc JacobsCloudscapes2024
Marc Jacobs Cloudscapes
Marc JacobsCloudscapes2024
Marc Jacobs Cloudscapes
Marc JacobsCloudscapes2024

Role

Concept & visual development

Product photography puts the object in a context. This wasn't context — this was a place that didn't exist before the bag arrived. Pink fog, fur islands, a sky too soft to hold weather. The brief was emotional rather than commercial: not where the bag is, but where you are when you remember holding it.

N°02 — Marc Jacobs All work N°04 — Versace