joann

N°12 — Valentino, 2023

Rockstud

A bag and the things it would own if it could.

Valentino Rockstud
ValentinoRockstud2023
Valentino Rockstud
ValentinoRockstud2023
Valentino Rockstud
ValentinoRockstud2023

Role

Concept & visual development

The Rockstud is one of those objects that has a whole aesthetic philosophy embedded in its hardware. The question wasn't how to show the bag — it was what kind of world would grow around it if left unsupervised. Turns out: spiked furniture, armored gloves, a helmet that's technically headwear. The bag fits right in, which is the whole argument.

N°11 — Xiaomi All work N°01 — Gucci