joann

N°05 — Karl Lagerfeld, 2025

SS25

An AI image, walking the runway.

Karl Lagerfeld SS25
Karl LagerfeldSS252025
Karl Lagerfeld SS25
Karl LagerfeldSS252025
Karl Lagerfeld SS25
Karl LagerfeldSS252025
Karl Lagerfeld SS25
Karl LagerfeldSS252025

Role

Visual development & design direction

I worked on visual development and design direction for selected pieces in the Spring/Summer 2025 collection. The garments started in a model and ended on one. Somewhere in the middle they had to decide what they actually were — which is the interesting part of working this way, and the part most of the conversation around AI tends to skip.

N°04 — Versace All work N°06 — GAP